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The Magic of Mascara – Choosing a Mascara

We strive for those perfectly plump eyelashes that we can bat at the next cutie to walk by, but how do we get them? And how in the world are we supposed to sort through the myriad of choices when it comes to quality products? It is completely possible to find quality mascara for a reasonable price at your local drugstore.

Avoid off brands where the price seems to be too good to be true…these will clump and make a mess. Once a brand has been chosen, start thinking about the different formula options and what your personal needs are. Options such as lengthening, thickening, and waterproof are the most popular. For contact lens wearers, waterproof seems to be the best option. If you can forgo the waterproof option, try mixing and matching mascaras. Start with a swipe of lengthening and then top it off with a coat of thickening. Along with formula options, there are now color and shimmer options.

Although a shimmering mascara can be subtle and brighten the eyes, avoid glitter-rich products unless you are in a fashion shoot or off to a Halloween party. Soft blacks, charcoals, and black/browns can work for most people for either day or night. If you’re looking to mix things up, try a color that will make your eyes really stand out like plum for blue eyes and purple for green or brown eyes.

After the product has been selected, proper application is crucial. Use the hairdryer to heat up an eyelash curler for better results. Then use the shimmy method of application. Shimmy the wand from side to side as you slowly drag it the length of the lashes. This will help to separate the lashes and avoid clumps. Most of us can skip applying mascara to the bottom lashes, but if you need the illusion of wider eyes, a light touch of the wand to the bottom lashes is fine.

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Beauty Tips Editor
Laurel Smith